Commissioned by Nokia HK to create video series to promote Lumia 800 smartphone launch.
Worked with local indie band + web video makers Hardpack to create series of seven localized versions of global ‘Amazing Everyday’ campaign videos. It's a traditional online marketing by agency supported by social media sharing by 10 celebs through alive.cn.
YouTube: 329k total views
Facebook: 1151 total likes
QQ Weibo: 1401 shares + comments
Sina Weibo: 275 comments + 875 forwards and 2.85 million total reach