Assisted Vans Hong Kong to add a social media component to their ‘Classic Tales’ campaign.

We created two interview videos with Sam Lee (李璨琛) - view on Youku.com and JBS of 24Herbs (廿四味). Also we commissioned 18 bloggers matching brand's target image (skaters, indie rock, DJs, graffiti, etc).

All blog content was also shared on Weibo and Facebook by the authors.