Beck's Beer asked for rock bands to help them promote a smartphone app campaign via social media. We connected them to Hong Kong indie bands ToNick and Killer Soap. The bands took a series of photos to promote the different aspects of the game and shared details of how to participate and the prizes via the comment for the photos.
The combined six photo posts by the two bands received a total of 1364 likes on Facebook during the two week period of the campaign.
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