/ Friday, September 30th, 2011
Commissioned a video review of new Blackberry Bold 9900 by long -time Blackberry user, Hong Kong musician Jun Kung (恭硕良). Video included call-to-action to enter for a chance to win a phone autographed by Jun Kung. Commissioned 6 additional celebs to share on Facebook + Sina and QQ Weibo.
Within first two weeks of launch:
574 Facebook shares
2700 YouTube views