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alivenotdead.com / Lamplight Social Media Engagement Ranking HK

编熊仔 / Monday, March 7th, 2016    103909 Views

Summary: alivenotdead.com and Lamplight Analytics have announced their inaugural ranking of Hong Kong’s most social media engaged media figures. The list was made possible through partnership and collaboration between Lamplight, Asia’s premier social media analytics tool and alivenotdead.com, Asia’s most comprehensive artist booking and promotion platform.

PRESS RELEASE

alivenotdead.com and Lamplight Analytics announce Hong Kong’s top artists in social media engagement

HONG KONG (7 March 2016) - alivenotdead.com and Lamplight Analytics have announced their inaugural ranking of Hong Kong’s most social media engaged media figures. The list was made possible through partnership and collaboration between Lamplight, Asia’s premier social media analytics tool and alivenotdead.com, Asia’s most comprehensive artist booking and promotion platform.

 

Singer GEM (鄧紫棋) tops the list by a large margin, with the highest ratio of user engagement across social media. Our engagement ranking method lists GEM above runners up Jackie Chan and Donnie Yen, both international megastars. The large disparity underscores the importance of real engagement on social media.

The alivenotdead.com and Lamplight engagement score represents an artist’s effectiveness on social media across Hong Kong’s most popular and important social media platforms, Facebook and Instagram. The ranking takes into account online mentions and social media engagement such as comments and shares. 

It also provides other interesting insights into the social media engagement and influence patterns of Hong Kong based artists and celebrities:


The rising influence of online stars:  A Online stars are becoming increasingly important in Hong Kong; according to recent studies, the average Hong Konger watches 12 hours and more than 147 videos online per month. [1]


Small actions on Hong Kong social media creates massive engagement: When a star conducts small improvements in how they interact with fans on their social media in Hong Kong they gain an exponential increase in reach and influence through social media. Social media reach and engagement are the new metrics that the next generation of artists and stars are using to justify their worth to receive brand endorsements, make celebrity appearances and capture roles in films and TV.

Lamplight CEO, Sam Olsen comments, “while social media mentions by volume provide some indication of online influence, engagement is a much better indicator. For the stars, engaged fans are passionate fans - they are the ones that attend your concerts, buy your music and watch your movies. For brands, social media analytics uncovers social media savvy artists, who can help you effectively tap into new audiences and positively influence consumer behaviour.”

alivenotdead.com CEO, Raffi Kamalian says, “the goal of alivenotdead.com is to connect artists and opportunities, so having concrete metrics like these really helps us to provide our clients with the best value possible and help artists see the results of their investment in growing their social media presence.  These numbers also show the entire industry that it is not just about fan numbers; real fan interaction matters much more.  We look forward to exploring this space with our partners in Lamplight for more regions and other social media platforms in the near future.


The alivenotdead.com / Lamplight rankings of the top 20 most social media engaged artists and celebrities in Hong Kong are:

Artist

 

alivenotdead.com / Lamplight engagement score

Ranking

GEM

鄧紫棋

100

1

Jackie Chan

成龍

63

2

Donnie Yen

甄子丹

61

3

Shawn Yue

余文樂

60

4

Denise Ho

何韻詩

59

5

Pakho Chau

周柏豪

59

6

Shu Qi

舒淇

55

7

Joey Yung

容祖兒

54

8

Edison Chen

陳冠希

51

9

Chrissie Chau

周秀娜

51

10

Ming Jai

銘仔

50

11

Ella Koon

官恩娜

49

12

Kelly Chen

陳慧琳

48

13

Eason Chan

陳奕迅

48

14

Daniel Wu

吳彥祖

48

15

Sammi Cheng

鄭秀文

48

16

Kary Ng

吳雨霏

48

17

Helen To

杜如風

48

18

Venus Wong

王敏奕

47

19

Jeana Ho

何佩瑜

47

20


The full list, methodology and data set are available through Lamplight Analytics and alivenotdead.com by request and will be published in full later this year.

About alivenotdead.com

alivenotdead.com is an online community connecting artists with opportunities, including event appearances, performances and influencer marketing. Originally founded in Hong Kong in 2007 by a group of Hong Kong artists including co-founder Daniel Wu, alivenotdead.com was acquired by the Singapore based social platform mig.me in 2014.  There are currently over 2,000 professional artists from around the world in the alivenotdead.com talent database.

About Lamplight Analytics

Lamplight is Asia’s premier social media data analytics tool. With a specialisation in Asia sources, Lamplight allows any company or industry to uncover influencers and important business insights through the world of social media and online conversations, in real time. Find out how Lamplight can help transform your business at
www.lamplight.me

 


Media Contacts

Alexander Leung 
Lamplight Analytics, PR & Partnerships Manager

Email:
alexander.leung@lamplight.me


Amy Cheung

alivenotdead.com, Country Manager, Hong Kong

Email: amy (at) alivenotdead.com

 

 

 

 

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[1] http://www.go-globe.hk/blog/social-media-hong-kong/

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