Finding Roots is a new label committed to innovative concepts in design and fashion inspired by Chinese history. The goal for our brand is to bring this history to life through exploring traditional themes and motifs and then modernizing them in ways that will appeal to the young generation today. We believe that Chinese culture offers a wealth of untapped ideas and forms that not only can, but should be, a part of today's cultural milieu. We collaborate with young, vibrant, Chinese artists to bring forth their own artistic points of view in order to offer our customers unique designs. We are a Chinese label committed to China. Finding Roots is thus a search for our own roots; by looking into the past, we are realizing our future.