HKIFF 2012: an interview with Bede Cheng (program manager)

The 8th edition of Entertainment Expo Hong Kong ( March 19 -April 15, 2012) features nine spectacular events covering a global mix of film, TV, music and digital entertainment. It includes FILMART(Hong Kong International Film & TV Market), the AFA (Asian Film Awards), and HAF (Hong Kong-Asia Film Financing Forum). The longest event, the HKIFF (Hong Kong International Film Festival, (March 21- April 5), is also the oldest, since this year is the 36th edition. HKIFF program manager Bede Cheng tells us more about Hong Kong's largest cultural event, which attracted more than 600,000 people last year including 5,000 business executives attending FILMART.

BC: I take care of program-related things. When the films are selected, I talk to the distributors; the directors about the terms; and I make sure that the prints and tapes arrive on time. I talk with the invited directors to find out when they want to come, etcetera. There are a lot of little gritty things to do.

BC: The first HKIFF actually started in the mid-70's. So we are the first Asian Film festival in the Asian region. We were ahead of Tokyo, ahead of Pusan, and ahead of Shanghai, of course. In the beginning there were small programs, and we were showing mostly European art films at that time. HKIFF started as a government-run program and it slowly evolved.  Now we're at the stage of being a non-profit organisation. We still get some support from the government but we have to raise most of the money ourselves through sponsorship.

BC: We have eleven venues all over Hong Kong showing the movies.  The number of films that we show is about 280. I don't have the exact number of how many Asian movies but I would say that it is about two thirds Asian, and the rest of the world is about one third. It's not just European countries but also Africa, South America, North America. We have movies from Iceland, Estonia, Georgia... so we actually have quite a variety of international movies.

BC: It's not directly linked. The film archive does their own retrospective program, so we think it's a convenient time because, at the time of HKIFF and HAF, there are a lot of foreign guests in Hong Kong looking at the films we have. We think it's a good time because they can take a look at all Hong Kong cinema. So they [Hong Kong Film Archive] contribute a program at the HKIFF.

BC: Well, yes and no because for us, people are running the festival. A lot of events means that we have to do a lot of extra things; unexpected if things happen suddenly and we have to take care of it. The good side is that we raise our international profile. More people from Europe and America know that HKIFF is an important event, so they like to continue to come here and showcase their films here.

BC: This year, we're fortunate enough to invite Ms. Charlotte Rampling to Hong Kong. She is of course a cultural icon in Europe. The highlight would be the movie made by the Chinese director Quan'an Wang called "White Deer Plain". It premiered at the Berlin festival, and I think we are the second place in the world where this film has been shown. It's based on a very famous novel from China, an epic, so we're fortunate to show it...

...And of course, as the Hong Kong International Film Festival we try to promote Hong Kong cinema. So we're showing the world premiere of Pang Ho-cheung's "Love in the Buff", which is our opening film. It's the continuation of his successful "Love in a Puff". The two characters from the first movie meet again, but this time it's in Beijing because they've been relocated to work there. But it's still a very Hong Kong film...

...Pang Ho-cheung also has another film premiere at the HKIFF called " Vulgaria", which I can say is a follow-up to a previous film he made called "AV" about people making cheezy sex movies. It's a satire on present day Hong Kong popular culture, what we call in Hong Kong "pseudo models", teenage girls dressing skimpily, trying to attract attention... These are both very Hong Kong films.

BC: ...Pang Ho-cheung is one of them. Ann Hui is still one of them. Ann Hui's new film, "A Simple Life" is a very simple film, a very Hong Kong-based film. It's a film that is very true to her heart, and true to the film producer's because it's the producer's own story. It's a very Hong Kong story. I heard it's doing very well in China too. So it's good that Hong Kong filmmakers can stay true to their hearts and tell stories that they want to tell, and if the film is really good it will find its own way into China,. So Hong Kong films are not really losing their identity. So once again, keep this to your heart, and be true to yourself when you make a film, and don't make movies that you expect people want to see.

Interview conducted by Frédéric Ambroisine on March 20th, 2012. Edited by Sylvia Rorem. Cross-published on Twitch.