Cool words from ADIDAS!!!

Just got an email from one of our fans, its an copy of a recent interview done by MEDIA Magazine about Retail Marketing. They interviewed 2 experts, one being John Gearing - Director of Retail Branding - ADIDAS Asia Pacific.

Following on from the question "Can in-store marketing really be creative?" was "What's the best example you've seen?"

Answer...............

"Polo Ralph Lauren in Harajuku, Tokyo, for store design. HMV generally does a good job in driving purchases with in-store communications and offers. Also, a small brand I came across recently in Hong Kong called G-TOX does an excellent job in communicating the brand and consumer offers in a tiny space."

When I read this I was well stoked!!! The fact that amongst the masses and masses of brands on the market in the whole Asia Pacific, we're one of the 3 brands he recognises and mentions. I was so exstatic because for a small new brand to be outstanding enough to be mentioned by such an industry expert is a real honour and priviledge!!!

I guess we are doing something right, a small company playing with the big boys in the industry and making our mark! Yes we're small, but its about Quality NOT Quantity!!!