WHO? WHY? and WHAT?

Always looking to find that something that gives you an immense rush of joy and satisfaction, whether creating or designing something that stirs the mind, or that kick of adrenaline when doing something so physically extreme that one mistake could be your last! The eliciting of emotions is key to being alive!

Arrived in Hong Kong in 1996 as a raw BBC Designer. Since then, worked in a loada different jobs, fields and companies, far too many for a normal healthy resume but more importantly always delivered, always learned and gained stacks of experience!

With 12 years of intense character, career and soul searching, it has all led to the biggest challenge of my life to date - to create my own international streetwear fashion brand "G-TOX " (or Gravity TO eXtreme). A bit of a mission impossible as everybody tells me, but doing the impossible is what I like doing and what makes it so much more interesting and challenging! Although at times (maybe all the time!?) a major headache! But then, when things are tough this is when you really start to learn ;)

To create and develop a fashion brand is tough, but to have a goal to make it an international brand, this is super TOUGH!!!…. and maybe just a crazy dream? But dreams are what the future are made, and this is what my heart drives me to do!

To make G-TOX interesting, desirable and stand out amongst the mass of brands, we have to think and create out of the box, we have to do design and develop concepts and creatives that are totally new and unprecedented. Focused and determined you have to surround yourself with positive people who believe, and with this mindset and combined energy amazing things start to happen!

From just an idea, G-TOX was officially formed in 2006 and then open for business in 2007 -launching its first GUYS collection. Since then, it has developed at a phenomenal pace to include:

• A Streetwear Collection for GUYS, GIRLS & KIDS

• Lifestyle Accessories including Bags, Belts, Wallets, Caps & Sunglasses etc.

• And a very distinctive Concept Store in TST, Hong Kong (next to HMV)

G-TOX is about:

• Passion for Living Life to the FULL!

Based around an inspiring Personal Attitude & Self- Help Philosophy

• Inspiring Desire, Determination and Confidence to Succeed in Life.

• A Fusion of Western and Eastern Design, Ideals & Culture.

• Creativity & Power symbolized with 2 Iconic Dragons.

A mythical & creative creature represented in both the West & East

• Exotic Leather & Prints (Snake, Fish, Crocodile) representing the Dragon’s Skin.  

• Expressive Tattoo Body Art influences.

• An International Lifestyle packed with Adrenaline filled Urban Street Sports.

Represented and physically expressed with over 40 Urban Athletes in USA, England, France, Germany, Japan & Hong Kong.

Urban Street Sports including:

•    PARKOUR/FREERUNNING (originated from FRANCE)

•    STUNT RIDING (originated from ENGLAND)

•    DRIFTING (originated from JAPAN)

• A Vision that is NOW!

Basically all the stuff I like and believe!!!

Since 2007, G-TOX has been exclusively only available at it's Concept Store in Hong Kong. With just one store, and in only 1 ½ years we have had customers literally from almost every corner and nationality in the world, with many overseas customers returning back to this one shop in HK! Not bad for a new brand playing with the big boys!

If you believe in yourself, in taking on challenges, and in living life to the full! Respect!!!

Follow your heart and chase those dreams!!!