Internet dating has gone too far

I thought it was a joke the first time I heard about it. Then I saw a commercial on TV.
Let's go back a little. Dating is hard for some people. I'll admit, I don't date that often so this online product would ideally be good for a guy like me. I've heard of people meeting there mates/better halves online and some have enjoy great relationships through them.
Now fast forward to about 10 minutes ago. I'm sitting at the computer, writing down some ideas. I usually have the SlingBox running in the background and I guess my brother or his girlfriend left Top Chef on. Its great cooking show without all the over the top drama most other reality shows imbue themselves in. Anyway, a turn to a commercial break leads to an ad, well, its this ad:

I still thought it was a joke so I checked out the website. Its real. Its basically a site for older women to hook up with younger men. Cougars, if you don't know the term it describes attractive older women who prowl night clubs for younger men, I guess aging bachelorettes.
Bizarre.