Long Live Stupid!

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Youth are like balloons. They are filled with hopes and dreams that anything is possible but…In time a single sentence begins to creep into their lives, more and more.

Don’t be stupid! It’s the crusher of possibilities, it’s the assassin of dreams, it’s the world great deflator. The world is full of smart people. Doing all kind of smart things with other smart people. That’s smart but…We are with stupid!

The stupid are the only ones carrying the banner of interesting.

Stupid is the relentless pursuit of a regret-free life.

Smart may have the brains…but stupid has the balls.

Smart may have the plans…but stupid has the stories.

Smart may have the authority…but stupid has one hell of a hangover.

It’s not smart to take risks. It’s stupid.

Smart had one good idea…and that idea was stupid.

To be stupid is to be brave, when you risk something, that’s stupid.

The stupid aren’t afraid to fail. Why? Because they’re stupid!

We think that you are probably pretty stupid too.

Smart critiques, stupid creates. Stupid is the one ignoring chorus…of don’ts, can’ts, and won’ts and comes up with something wholly and completely unique. A unique way to fail perhaps, but at least it’s something.

The stupid are the only ones brave enough to do what no one in their right mind would do. Because the stupid know there are worse things than failure…like not even trying. The stupid, they’re all we’ve got. The fact is, if we didn’t have stupid thoughts, we’d have no interesting thoughts at all.

Be stupid.

What we’re talking about isn’t a tag line. What we’re talking about is a call to arms. Stupid ain’t dumb, stupid is something deliciously greater. Put another way, only the stupid can be truly brilliant.

Renzo Rosso is stupid.

Stupid is motoring around in your Ford transit and visiting after shop owner after shop owner, trying to sell your brand new denim made to look worn. “It’s a sign of innovation. When you are already doing the things nobody even thinks about”. That’s a very stupid quote. Mister Rosso. Respect.

To be stupid is damn hard work. You know the odds are against you and sometimes you will fail, and spectacularly so.

Stupid means listening to your heart versus listening to your head. Listening to your heart is hard: your heart says yes, your head says no. Your head almost always says no. The smart quickly recognize things for how they are.

The stupid see things for how they could be. You can’t outsmart stupid so don’t even try. Long live stupid.

STAY TUNED FOR SOME SPECIAL NEWS THIS AFTERNOON!

 DIESEL宣言

青春就像氣球，充滿希望和夢想，凡事皆有可能。可是，隨著時間過去，有一句說話會不時縈繞於生活當中。

「不要這麼笨！」這句說話扼殺了無數可能，戳破無數夢想，是世上最令人意志消沉的武器。世界有很多聰明人跟聰明人幹聰明的事，這當然是精明的做法，但我們就是甘於傻頭傻腦！

只有笨人才高舉有趣的旗幟。

甘於愚笨，就是追求無悔的人生。

聰明人也許智慧過人，但笨人才懂得享樂。

聰明人也許計劃周詳，但笨人擁有精彩趣事。

聰明人也許有權有勢，但笨人更喜歡不醉無歸。

冒險，是不智之舉，甚至愚蠢。

說到底，聰明人的好主意，其實很笨。

愚笨就是敢作敢為，當你冒險嘗試，那當然是笨。

但笨人不怕失敗。為什麼？因為他們夠笨！

而我們也想，你其實也是個笨蛋。

聰明人愛挑剔批評，笨人則喜歡推陳出新。笨人就是不理會禁忌，認為事事皆有可能，然後作出獨特之舉。當然，特立獨行也許最終失敗，不過至少是新的嘗試。

笨人敢於做常人不做的事，因為笨人知道，不去嘗試，比失敗更為可怕。事實上，我們有的就是愚笨。但如果我們沒有那些愚笨想法，就永遠不會有精彩意念。

Be Stupid，做笨蛋吧。

這不只是一句口號，而是真的呼籲大家坐言起行。愚笨並非蠢事，反而值得高興。換句話說，只有笨人才是真正聰明。

Renzo Rosso是個笨蛋。

他乘著汽車到處拜訪店主，努力推銷刻意弄舊的簇新牛仔褲。他說：「當你做人們從未想過的事，就是創新的開始。」Rosso先生，這真是很笨的說話。

幹傻事也很費力。因為你知道成功機會渺茫，往往失敗收場，而且敗得很慘。

甘於愚笨，代表隨心所欲，而非訴諸理智。不過，隨心行樂也不容易：當內心說「是」，腦袋往往說「不」，而且腦袋幾乎事事說不。

聰明人只看出事情因由，但笨人卻從事情中看到無限可能。因此，智慧不能打敗愚笨。笨蛋萬歲！