Creative Inspiration: The Mill

I know it sounds kind of silly, but when I see beautifully executed motion graphics and visual effects, it actually evokes a kind of emotional response.  Part wonder, part awe...and a little bit of jealousy (why can't i do that?)

Here's a sampler of some of the best work created by The Mill:

http://www.beam.tv/beamreel/themill/file/ccZtpqRnkQ/page/1

It's not just that the work is beautiful, but the concept and the creative vision is really powerful.

So it's just advertising...but so what?  It's great advertising.  And it's great art.