II was in Tokyo last week hanging out and just exploring the city (mostly through food). I realized it was impossible to get Diet Coke. People just don't drink it in Japan. I asked as many people as I could why Diet Coke is not popular in Japan. And the answer came back the same from each, "why would we drink Diet? If we really wanted to drink Coke we'd just drink Coke." I replied “Well, but what if you don’t want the sugar”. The answer was simple, “if I didn’t want sugar then I wouldn’t drink Coke”. Hmmmm….
"Measure twice. Cut once."