"THE LEGO MOVIE" REVIEW

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“THE LEGO MOVIE” Press Review

“Wonderful” is the word to describe “THE LEGO MOVIE”.

“Stunning” is the superlative for what it is. And more!

It’s an animation feature I almost miss because I thought it was a product placement for the LEGO line of construction toys. But what’s the heck, I glad I didn’t. Because I would have left out a whole chunk of fun.

I am charmed by the so-cute, breathtaking visuals which are a real smash.

When we were really young, surely no toy collection would ever be complete without a presence of “LEGO” brand, specially the intriguing interlocking bricks offered in a myriad of colorful characters.

This feature will incorporate some of the LEGO’s renowned figures whilst introducing several new members.

Welcome to the awesome world of LEGO’s.

Now for the first time ever, animation film makers Phil Lord and Christopher Miller is presenting the LEGO’s awesome toys to big screen through this movie.

The Story is simplistically magnificent:

“The LEGO Movie” is the first-time “to hit the big screen” LEGO adventure.

This original 3D computer animation follows Emmet (Chris Pratt) an ordinary, rules- following, egghead LEGO minifigure who is mistakenly identified as the most extraordinary person and the key to saving the world.

He is drafted into a fellowship of strangers on an epic quest to stop an evil tyrant, a journey for which Emmet is hilariously unprepared.

Kudos to the writers for drumming up such an endearing scrīpt. It is both touching and funny.

With this success, it will spawn on a sequel, for sure.

Maybe the original idea was to support a consumer brand, but this film will not be an over- indulgence of art.

The minifigurines are plastic, rigid and immobile but in the hands of the directors, they have defining movements and facial expressions.

 This funny movie is a real scream, a fun-fun production taking a swipe at corporate branding. You can detect this after a while that it’s a movie that also functions as a triumph of product placement.

It stars the voices of Chris Pratt, Will Ferrell, Elizabeth Banks, Will Arnett, Nick Offerman, Alison Brie, Charlie Day, Liam Neeson and Morgan Freeman.

So, the big boy agencies out there, you might want to consider to spread your advertising budget to include making a movie instead of relying on the regular TVCs where ideas are surely spreading thin.

Designed for all ages, this is one family entertainment you should not miss.

Rating: 4 out of 5