Stupid invention

Do we really need an invention like this?

http://www.youtube.com/watch?v=EbbPYfW2s-E&feature=player_embedded I not have huge knockers like this chick in the video but I'm pretty sure that this invention is not needed.

If they can come up with something like this perhaps I should make an equivalent one for guys n I'm gonna call it the 'Hug n Snug'. It's really just a jockstrap that I'm gonna put in a nice overly price packaging.