A Truly Global Brand

The “Red Bull Story” is a topic of study at numerous universities and of frequent discussion among academics. Various institutions regularly attempt to determine the monetary value of Red Bull. While that’s all very nice, Red Bull itself does not get involved in such speculation. What counts is what the consumer envisions about Red Bull when he holds a can in his hands.

And this, thanks to strong marketing efforts, sets Red Bull distinctly apart from all its competitors. “Often copied, never equaled” sums up the competitive situation.

Rock Off... And Relax

DAILY MIRROR - 4 JULY 2005

read entire article

The Anti-Branded Brand

LONDON BUSINESS SCHOOL - JULY 2004

read entire article

Der Milliardar mit der Dose

FRANKFURT ALLGEMEINE SONNTAGSZEITUNG - 7 APRIL 2003

read entire article

Der Kunde sitzt weiterhin auf dem Fahrersitz

DEUTSCHER MARKETINGPREIS - 25 OCTOBER 2001

read entire article

Aged only 22 but already branded

SOURCE NAME - 30 NOVEMBER 2005

read entire article

Marketing in South Africa

MARKETING IN SOUTH AFRICA

read entire article