Born in Finland, Reto began his fashion photography career in Madrid, has worked extensively in New York and Los Angeles. Now in Europe.

His work is often characterized by somber sensuality with ambient urban night settings.

He targets a film-still style, which creates authenticity in his work. He understands fashion photography more as a way to capture fragments of ongoing time and reality, not so much as trend-scouting.

In conclusion, Reto finds his clients less from the traditional market, but from the progressive magazines, online companies, designers, record labels and advertising clients.

His clients in the United States include magazines such as One World, Gear, Stuff, Glamour, Karma, record labels of Sony, Iman’s I-Iman makeup line and Peter Beard Studios.