Men and Women mental experiment

interesting study- they made men and women associate a certain negative word by pointing to a picture of a man on a slide and then a positive word with a picture of a woman, but when asked to switch it and point to the man for positive and the woman for negative words.. the men were easily able to see (point at the appropriate picture) both as either positive or negative.. whereas women had a hard time grasping/pointing to the man on the positive words despite trying to be open minded and follow directions. This is found to be due to societal upbringing.